Fermento - Truck

James 'Dr. Fermento' Roberts

The Man Show was an American comedy TV show on Comedy Central between 1999 and 2004. Most adult males around at that time recognized the show and quickly came to recognize the co-hosts Adam Carolla and Jimmy Kimmel. Most adult females around at that time thought the whole man show concept was sexist. I can’t say I blame the gals, but I especially enjoyed the all-female Juggy Dance Squad when they jumped on trampolines as part of the show.

Not to brag, but I did visit the Playboy Mansion in 2000 by invite from Hugh Hefner himself for a beer release party and Kimmel and the Juggy Dance Squad were there with the trampoline, so I guess I have my leanings.

So I couldn’t help but perk up when I got wind of a “Man Show” happening right here in Anchorage. I was on the horn immediately to get more information.

Buzz kill: don’t expect the Juggies or a trampoline. Don’t expect Carolla or Kimmel. But what you can expect is a damned good man-oriented time, or even a gal and kid friendly time depending on how you attend Alaska’s third annual Man Show at the Sullivan Arena this Friday and/or Saturday.

“This is the second year for this show here in Anchorage,” says event organizer Timothy Treadwell. “No, we’re not competing with the Sportsman’s Show or any of the big beer festivals in town. But we are serving over 120 different beers from 40 local and national breweries, a number of cideries, and if you want to attend a special side event, we’re offering spirits from Denali Spirits, Anchorage Distillery, Southern Glazer, Alaskan Spirits Distillery, Cook Inlet Distillery and Fairbanks Distillery in a special Cigar and Spirits Room.”

At least 50 vendors will be on hand with a focus on man stuff. Think big trucks, guns, ATVs and drones, not to mention local gyms, men’s health, our local military, the Air National Guard and law enforcement contingents and even a homebrewing demonstration put on by Magnetic North.

One of the events biggest sponsors, ICD, or Integrated Communication Designs is building a man cave. “Alaska’s premier audio-visual people are coming in here to build this man cave to show off all of the premier screens and speakers. Last year, guys were asking ‘why can’t I watch college football during the show?’ ICD’s set up is one answer to that,” says Treadwell.

“We went around to all of the local truck dealers and invited them to bring in a new 2020 model to show off. We left it open; it could be entered as long as there are no aftermarket parts,” says Treadwell. “We didn’t classify trucks by size, but as long as you could go to a dealer and buy the rig; it qualifies. Perfectionist Auto and other aftermarket big boy parts shops will be on hand to feature accessories.”

Another cool feature is Treadwell’s invitation to the Alaska Drone Racing League to attend. I’m a recent drone fanatic and will attend for just this reason. I’ve seen these guys on ESPN.

“They’re setting up a flight simulator on the floor. They’ll have a trailer displaying the test simulator for racing drones. I’m working like crazy to get a permit for them to race the drones inside,” says Treadwell.

For $10 extra, you can indulge in spirits and a cigar.

“This gets you four pours of whisky, gin, or vodka from the five spirits vendors and a free cigar from 5th Avenue Cigars. Last year this was a big hit. Denali Spirits was just starting up last year and they’ll be on board again this year,” says Teadwill.

Is this an all-guy show? Heck no; a special Saturday session has been set up for families. “In the last couple of years, we had a lot of wives and girlfriends ask ‘why should I go to a man show?’” says Treadwell.

The Friday and Saturday 6 p.m. to 10 p.m. shows are 21-and-over and feature craft beer and spirits. Tickets are $45 at the door for the evening sessions, but if you go to any of Anchorage’s three Value Liquor Stores – another primary event sponsor – tickets for these two shows are $35 up to the time of the first show. If you’re military, enjoy a $5 discount. Designated drivers get in for $15. You can get tickets on Ticketmaster, too, if you want to foot the convenience fees.

“Designated drivers get soft cocktails, locally produced sodas and plenty of coffee from our own E’s World Coffee, a micro-roaster operating out of Sweet Basil Café,” says Teadwell.

The Saturday 10 a.m. to 5 p.m. show is all ages. What’s in it for the chicks and kiddos? Well, no beer or spirits of course, but for $8 a ticket – which is a killer deal in my opinion – there’s a Father/Son Look Alike Contest, and fishing pole casting contests for children 15 and under. Chance Taekwondo will be doing demonstrations, and Borealis Bullseyes – Anchorage’s 4H shooting club will have an air rifle shooting range set up to focus on responsible firearm safety in a family friendly environment. In addition, I suppose if you wanted to really punish your children, how about a free dental evaluation by Midtown Dental that will have their mobile dental office on hands for kids?

Sign up in advance for the lookalike contest. First place winners will score a fishing weekend with two nights at Homer’s Land’s End Resort and two days of fishing with Long Live the Kings Charters. Second place scores a $250 Bass Pro Shop gift certificate and third place earns a father/son 26 Glacier Cruise.

“This isn’t just about the guys,” says Treadwell. “It’s about the things that guys like with a focus on the women and kids that love them too. Hey; the timing is great: the gig’s right before Christmas season kicks off and what gal or kid doesn’t need some hints on what to shop for?”

Two bands will mix it up. On Friday night, Marc Brown and the Blues Crew from Fairbanks will be playing and on Saturday night, and a ZZ Top tribute band – Bandango – is coming in from out of state to rock the show.

“At a man and beer festival, you want good food, right’?” quips Treadwell. “We made a deal with the arena and their concession food is out and in are five local vendors including Waffles and What Not, Chicken Shack, Smokehouse BBQ, O’Brady’s Dog Hut and Mountain High Pizza Pie from Talkeetna, which will only be on board Saturday night.”

Proceeds from this even go to a good cause. It’s all about prostate awareness and proceeds from the show go to Us Too, an international organization designed to “empower men diagnosed with prostate cancer and their loved ones with the educational resources and support services to fight prostate cancer.”

Of course I had to ask. No, the Bush Company won’t be there, although the event organizers considered it. There’s no sexism with this event.

“There’s the woman show, you know. We say we co-exist with them. We’re in the same space in the same arena at a similar time of year, after all. We want to keep this a little more family oriented for the guys and the women and children who love them,” says Treadwell.

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